Social Media & Digital Content Creation
- Develop station’s digital and social news strategy and implement newsroom best practices.
- Utilize SEO, links, interactive embeddable content, video, photos and other online tools to enhance website content to increase reach and add depth.
- Leverage online video to increase website and OTT users and engagement.
- Map out digital coverage for all news stories daily, helping reporters optimize their content and promote it across various platforms.
- Create, monitor and manage multiple social media accounts across various platforms, including Facebook, X, Instagram, TikTok, Threads Snapchat and YouTube.
- Collaborated with our Engineering, Promotions, Creative and Sales teams to further our brand digitally. This includes helping plan and execute digital sponsorships, implementing a new content management service, a new school closing system, and station initiatives.
- Gathered and analyzed website and social media metrics using Google Analytics, Pars.ly, Social News Desk and others.
Fundraising, Promotion & Event Planning
- Lead WXMI’s annual “If You Give a Child A Book…” fundraising campaign aimed at increasing childhood literacy rates by providing free books for students at Title I school, raising more than $80,000 for students at Grand Rapids Public Schools.
- Plan and lead pop-up events in Grand Rapids and Ada to raise funds for WXMI’s “If You Give A Child A Book Campaign.
- Served on John Ball Zoo’s 2023 RendeZoo planning committee, helping to plan the nonprofits biggest fundraising event of the year. The 2023 event was a record-breaking year for both event attendance and funds raised.
- Design digital promotional campaign to announce new on-air talent, station initiatives and changes to newscasts.
- Organize and lead WXMI’s digital strategy team meetings, helping to plan for upcoming special coverage and finding new ways to reach audiences.
Leadership
- Oversee team of digital content producers and assignment desk editors, delegating digital work and assigning special projects, creating work schedules, managing and approving time cards.
- Lead WXMI’s annual “If You Give A Child A Book…” campaign, collaborating with department heads to plan successful fundraising campaigns.
- Host editorial meetings, assign on-air and digital stories to talent and serve as the weekend on-call manager.
- Use quarterly check-ins with employees to address issues, discuss content ideas and help find ways to further their individual career goals.
Website Development
Built the entire digital 2018 & 2020 election center for 9&10 News, including writing all candidate bios, building the results page, and writing and creating all tabs on the right-side election menu.
Created our station’s COVID-19 digital information hub, complete with interactives, latest news, list of exposure sites, schools closings and additional resources.
- Help evaluate potential website content management companies before leaving WorldNow, and designed our current website layout.
- Was the lead on the WWTV website redesign and launch, training and implementation.